Background Research

Currently, the song we have decided to create a music video for is Gossip - Heavy Cross. After researching the song we discovered it was in the genre of: Dance:Punk and Dance:Rock. This allows us to be flexible with the music video, furthermore become creative with the video too so we can have fun with it but also look professional. Whilst researching into the song, we discovered other songs similar to 'Heavy Cross' to gather inspiration to gather information, these included; Chase and Status- Time ft Delilah and Kate Nash -Foundations. These are not all of the same genre but have similar beat which we could work with:

 

          GOSSIP:

Gossip is an American indie-rock band. Further research was carried out to find information on the band. I looked at their record label to which they were signed, finding out there were in fact five, including:

• Back Yard Recordings - Back Yard recordings is a UK independent record label based in  London, which was set up by Gil Goldberg. Back Yard recordings was initially a promotion company to allow bands to get started but then slowly evolved into a record label in 2006 after there was an increasing number of chart hits including gossips third album 'Standing in the way of control' all over Europe and Japan.
• Kill Rock Stars - Kill rock stars is another independent record label based in Olympia Washington, where the band Gossip was formed, which has been seen to show a commitment to underground punk bands, much like Gossip. This record label was founded by Slim Moon who states he started the label 'to put out his friends music because no other would'. After researching into it, it became clear the label has no specific genre to release nor underground music movement.
• K Records - K records is another independent record label founded in Olympia, Washington. This record was founded by Calvin Johnson who again states he wants to get his friends records seen to the world but in time developed greatly. K records motto is: 'exploding the teenage underground into passionate revolt against the corporate ogre since 1982'.
• Dim Mak Records - Dim Mak records is an American label founded by Steve Aoki. It is a very minor record label, which is why Gossip chose to go under a new label, with very minor recognition.
• Columbia Records - Columbia Records is a to recording company owned by Sony Music entertainment, located in New York with various genres on the label. Columbia records began in 1888 and still remains a premier subsidiary label of sony music entertainment, with Rob Stringer as the head chairman. Currently, this is Gossips main record label, helping promote them, with Columbia Records being known around the world, therefore a good source for Gossips music to be heard, especially with the sister label being Sony. Columbia Records is a major company

Through the different distributers, Gossip have released 5 albums, the first being That;s Not What I heard released in 2000 - Movement 2003 - Standing in The Way of Control 2006 - Music for Men 2009 and their current album being A Joyful Noise 2012.

This is Gossips first album compared to their current album. It is a lot more colourful which could be due to more budget as the have become bigger in the industry

Gossip appeal to more underground fans, with a small fan group. This however allows then to perform in small venues around Europe, with major fans watching their performances. Some of their singles have been played on the radio, like heavy cross although not as many as other artists. The song heavy cross also appears in an advert as it was a very popular song, mainly why we have chosen to create a music video for it.