Digipak Research

For the ancillary task we have been asked to create a digipak for our A2 media coursework. After reseaching into this I fond that a digipak was 'a type of packaging for CDs or DVDs typically made from cardboard with an internal plasric holder
 for one or more discs. Digipac-style packaging is often used for CD singles or special editions of CD albums, which is what I am hoping to create. Furthermore digipaks were created by MeadWestVaco and their product called 'Digipak' whih had been tradmarked, becoming very popular in todays industry. The standard size of a digipak is 139mm x 6mm x 125.5mm for a standard 4pp digipak. There are also differebt amounts of panels ranging from 4, 6 or 8.

The front of a digepak usually identifies the artists and seperates them withn genres. It most likely embodies a message and theme about an artists image helping to emphasize the artists brand image which will help with the sales and popularity. An example is if the lyrics in the artists song convey a certain meaning which may be obscure the front album cover wouldnt be very contempory but more abstract. A digipak is a promotional aspect of the music industry helping bring awareness to an artist encouraginf the consumer to buy and listen to their music. Some argue how buying the artists digipak establishes your loyalty to an artist.

Elements of a Digipak:

-Images of the band or artist
-Images relating to their song
-Images relating the genre of music
-CD logo
-An explicit warning logo, when neccessary
-The record companies logo
-Record companies name
-A barcode for scanning
-Artists name or title
-Credits and Thanks
-Artists and record companies web adress
-Alist of bonus material
-Song Lyrics
-A booklet or poster
-Offers on future purchases
-Information on the artists back catalogue
-A bonus CD