Magasine Advert Examples

For the second part of the ancillary task we have been advised to create a magazine advert which coincides with the music video further more promoting the album. I have been looking at familiar artists and how they have used there magazine advert to promote a record or album. The first artist i looked at at was the Kings of Lean advert:

This is the 'Kings of Leon' album 'Only by the night'. Under the name of the album indicates there top songs including "sex on fire", "crawl" and "use somebody" which is very effective as they are very well known and would convince people to buy the hit album. Another item indicated on the advert is the release date of the album which in their case is 'Out Now'. I feel this advert is very simple but effective as it shows the bands symbol along with each of their faces in the quarters. People know the band by their name so fans will be drawn to the advert as it stands out and is very bold. It contains little colour however enough for us to identify the key features so this use of colour is very effective for the audience. 

I then looked at the Biffy Clyro advert:

This is 'Biffy Clyro' album "Mountains'. Roughly half there advert is taken up with bold block writing  stating the bands name and album name along with the release date of the album. They are very bright and bold font therefore the audience can recognise who and when the album is out so it is more effective than the Kings of Leon as it is more eye catchy. Furthermore it is not dull using bright colours like blue therefore for eye catchy. The abstract picture is very intriguing too of two lions fighting under water so could help with advert sales as people may buy the poster especially fans due to its originality.
 

Then I went on too look at the Arctic Monkeys advert:

This is the 'Arctic Monkeys' album 'The Jeweller s Hands'.  The theme her is black and white. We can see the bands name in bold at the top with the whole album underneath although it is quite hard to distinguish the name of the album . It is effective in the fact they have in bold NEW ALBUM so people understand it is new and a must buy. Furthermore I like the idea that they have ratings from the magazines 'Q' and 'NME; which are the predominant music magazines therefore people especially there fan base are given the idea it is a great album. Underneath the album it says it features an 'unheard song' therefore convincing people to buy it as its the only way they will hear the unheard music and if they are a die hard fan they will have no other option but to buy the album.

The last album I looked at was The Killers advert:

This is 'The Killers' album 'Day & Age'. I feel this is one of the most effective adverts I have looked at as  it is the most colourful therefore most eye catchy so great promotional tool. They have used a mosaic pattern for the picture where we can see in bold the band name 'The Killers' and there album name which is 'Day&Age'. Then in a bright white colour we see it is their brand new album which features there hit single 'Human'. This is a great advertising tool as it attracts more people to buy their album outside of their fan base therefore getting more sales.